These are the blankets and swaddles our families come back to again and again. Chosen by parents, grandparents and gift-givers across Australia, they're the pieces that end up in first photos, pram walks and much-loved cuddles.

Our most-loved include the Geoff the Giraffe Blanket, Baah Baah Blanket and Baby Koala Blanket, along with modern favourites like the Macro Houndstooth, Quacky Duck and Little Llama blankets.

Looking for the perfect newborn gift? You can't go wrong with a best seller. Explore our full range of soft baby blankets and baby swaddles and wraps, or find a ready-to-give gift hamper.